There is a saying in sales that you do not sell the steak, you sell the sizzle. This is every bit as true in writing an employment cover letter. Here are some tips that will help you write a cover letter that sells the sizzle.
Your Personal Sales Letter
Above all else, your employment cover letter is your personal sales letter. This is your chance to show the hiring manager that you are the one for the job. This is not the place to be timid. This is where you stand out form the crowd. Your cover letter needs to scream “Look at me!”
Thanks to the internet, it is possible for a hiring manager to receive hundreds of applications for a job posting. With that amount of volume, most applications will only get a quick glance. If there is nothing to grab the attention of the person hiring, your application will end up in the circular file without getting a second look. Your cover letter must grab the manager’s attention, and make them look deeper into your qualifications.
Target Your Cover Letter
One of the biggest things you can do to make your employment cover letter sizzle is to target it to a specific job at a specific company. This starts at the very beginning. If you want to show that you’ve done your research address the cover letter to the person who is reviewing it. “Dear Ms. Jones” has much more power than “Dear Hiring Manager”. While most classified ads don’t include this information, sometimes it just takes one phone call to find what you need.
When you write the body of your employment cover letter, keep a copy of the classified ad in front of you, and write the letter as an answer to that ad. If the ad mentions specific skills and qualifications, you can write about how you have the experience to meet those qualifications.
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